India reportedly has the highest average data usage per smartphone. This is stated in the Ericsson Mobility Report, June 2019 edition. As per the report, the average data consumption via smartphone reaches to 9.8GB per month. This is largely attributed to the increased numbers of LTE subscriptions, attractive data plans being offered by service providers, and young people’s changing video viewing habits.
Telecommunications company Ericsson in its report predicted that the total mobile data traffic per month in the country may rise at a CAGR of 23 percent from 4.6 exabytes (EB) in 2018 to 16 EB by 2024. It also suggested that the total smartphone subscriptions in the region will witness a growth of 11% CAGR, reaching 1.1 billion by 2024. The total mobile broadband subscriptions, on the other hand, in India may grow at a CAGR of 13 percent from about 610 million in 2018 to 1.25 billion in 2024. The LTE subscriptions in India are expected to grow at a CAGR of 17 percent from 450 million in 2018 to 1.16 billion in 2024.
According to the latest report, mobile video traffic is the main driver of the total data as users are spending more time streaming and sharing video. As per the report, video will continue to drive data usage with monthly data usage per smartphone increasing from 9.8 GB in 2018 to 18 GB by 2024. Global 5G uptake may be faster than expected The report predicted that 5G subscriptions may increase to 1.9 billion– up from 1.5 billion forecasted in the November 2018 edition. Further, 5G coverage is forecasted to reach 45 percent of the world’s population by the end of 2024. The report suggests that this could surge to 65 percent, as spectrum sharing technology enables 5G deployments on LTE frequency bands.
According to it, the uptake of 5G subscriptions is expected to be fastest in North America, with 63 percent of anticipated mobile subscriptions in the region being for 5G in 2024. North East Asia follows in second place (47 percent), and Europe in third (40 percent).
The company also conducted a study on consumer potential which reveals that one in five smartphone users’ data usage could reach more than 145 GB per month on a 5G device by 2025.
Nitin Bansal, Head of Ericsson India and Head of Network Solutions, South East Asia, Oceania and India says, “LTE will remain the most dominant access technology in the region up to 2024 even as 5G subscriptions are expected to grow during this period.
Based on the latest Consumer Lab study done by Ericsson, we have found that Indian smartphone users are willing to pay more than 66 percent premium for 5G services. In fact, more than half of smartphone users in India expect their own provider to switch to 5G or will wait a maximum of six months before moving to another provider that does.”